I know what to tell you. How to persuade, not manipulate.

The author of this book believes that the simplest way to achieve what you want in negotiations is to play fair. Vladislav Yachtchenko, a business trainer in the art of oratory, author of the bestseller "Dark Influence," is among the top 10 speakers at TEDx-Redner events. He suggests following the principles of "white rhetoric" in any communication, which lead not to a one-time victory, but to long-term cooperation. The author also shares a whole arsenal of tools to help you quickly find arguments, listen to your interlocutor, and ask the right questions. Thanks to this book, you will learn about: - 10 skills of "white rhetoric" for everyday use, - 10 best argumentation styles, - 10 prohibitions in a dispute. "Surprisingly structured book with NEW effective negotiation tools. Practical. Fresh. Succinct. An excellent foundation for additional training for leaders and negotiators." - Petr Kudasov, speaker at Sber's "Business Environment," author of the book "I Have My Own. 33 Tools to Help Build Useful Connections and Succeed in Your Career."