Hunting for ideas. How to break away from competitors, breaking all the rules

Strictly adhering to traditional methods of management and demanding strict subordination from employees, do not expect your company to take place from new ideas. At the same time, without constant search and the implementation of new opportunities, no company can effectively develop.
If you want to create interesting products, stimulate the creative potential of employees, look for new ways to develop a company, then you just need to look at the old management in a new way. Robert Sutton, Professor of the Theory of Management of Stanford University, recognized authority in the field of management, offers 11.5 extravagant ideas that will help your company to remain in the forefront of change and move to new tops.

For whom this book
The book is addressed to managers and entrepreneurs who are focused on finding new business growth points and building an innovative corporate culture.

Why the book is worth reading
The book will teach you like:
Search new ways to develop your business,
Strengthen the variability in work, expand the range of business opportunities,
Look at the old methods of management under the new angle of view,
Hire talented employees who are able to bring new ideas to your company.

Author
Robert Sutton, Professor of Management and Engineering of Stanford University, Specialist in motivation models, organizational structures and creativity. The author is more than a hundred articles and eight books, including a good boss, a bad boss: how to become the best, learning how the worst mistakes", The No Asshole Rule, The Knowing-Doing Gap and others, organizes seminars for top and middle managers, Working in dozens of industries in more than 25 countries of the world. In 2007, BusinessWeek called Satton among the ten "stars of business schools".

Key concepts
Creativity, management, ideas, innovation