How to turn a visitor into a buyer. A director"s desk book of the store

No matter how much money we spend on advertising a store, whatever shares or sales arrange, the store will not make a profit without a clear and well-coordinated work of employees. The store"s visitors will turn into buyers only if the store is clean if the sellers will meet customers with pleasant smiles if the staff is always ready to help and if the director will competently manage employees.
In your book, Victoria Lamanova, who has managed retail stores for many years, tells how to make your store work as a clock. The author shares recommendations based on its own practical experience in Russia. You will learn about the techniques of compiling regulations that contribute to improving the efficiency of employees and an increase in sales, on the analysis of the store"s activities, on the assessment of the work of personnel, motivation and training of employees