How to sell advertising in a newspaper
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Advertising is one of the main sources of income for print media. With the adjusted economic model, advertising revenues significantly exceed income from the sale of circulation. Despite the fact that Russian newspapers have been actively mastering the advertising market for more than ten years, and many do it quite successfully, there are still a range of issues, especially in regional publications, answers to which newspaper advertisers are looking for
Author:
Author:Schepilova Galina Germanovna
Cover:
Cover:Soft
Category:
- Category:Business & Money
- Category:Calendars, Holidays & Souvenirs
Series:
Series: Advertising Academy
ISBN:
ISBN:3005900045653
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