How to overcome the crisis. 33 effective solutions for your company

The surprise and scaligation of the crisis is exposed to a large danger of a company that do not act quickly and decisively. The seriousness of the crisis requires an understanding of its reasons, a thorough analysis of a particular situation, decisive actions and operational monitoring of the results. This book contains practical advice on all these aspects.
To overcome the crisis, it is impossible to limit the mass dismissal and lower prices. According to the author, you need to go to active actions in sales and income to soften the harmful effects of the crisis and ensure the survival of companies.
The resulting crisis is a sales crisis and profit, and not a crisis of expenses. Goods and services stopped buying. People are afraid to spend cash. Why is this happening? After analyzing the macroeconomic aspects of the crisis, the author has developed 33 effective decisions regarding specific business issues. These practical solutions can be quickly implemented by turning to active sales to mitigate the consequences of the crisis for their company.
This book contains effective solutions for companies, entrepreneurs, managers and employees.
The author is among the top five most authoritative professionals in the field of management on a par with Peter Drucker, Fredmund Malik, Michael Porter and Philip Kotler