How to attract and retain customers, or A positive outlook on sales during a crisis

This book is dedicated to technologies for increasing sales and developing businesses during a crisis, which the author sees as a time of great opportunities for those who strive to carve out a new niche in the market. The main idea of enhancing business success laid out in the book is the increase in effectiveness of the key player in any modern manufacturing or trading company in new, dynamically changing business conditions - the Sales Majesty. The book, prepared by a business consultant with over twenty years of experience, is equally intended for salespeople and their superiors - heads of commercial departments, managers, and company owners. After all, a business leader must be able to organize the work of subordinates and conduct negotiations better than anyone else in the company, right?