Hospital Industry: Fundamentals of Organization and Management
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The training manual contains an overview of the main issues of the organization and management of enterprises of the hospitality industry: the history and modern state of the hospitality industry, classification of means of accommodation, organizational structures, goals and management functions, the activities of the main services of the hotel, personnel management, service quality management system, the competitiveness of the hotel in the market, Marketing strategy, control system efficiency. Examples are given from Russian and foreign practice. A distinctive feature of this manual is the orientation for modern active learning methods. To this end, the authors have developed a set of tasks for independent work of students, tests, cases, business games, allowing to work out in practice and monitor the level of assimilation of theoretical material.
For students of universities and secondary special educational institutions, teachers, listeners of retraining programs and advanced training in the field of hotel and tourism business. Also, the book can be interesting to hotel business professionals and a wide circle of readers
For students of universities and secondary special educational institutions, teachers, listeners of retraining programs and advanced training in the field of hotel and tourism business. Also, the book can be interesting to hotel business professionals and a wide circle of readers
Author:
Author:Chudnovsky A.D., Knyshova E.N., Zhukova M.A., Beloza
Cover:
Cover:Hard
Category:
- Category:Business & Money
- Category:Engineering & Transportation
ISBN:
ISBN:978-5-8199-0455-8
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