The design of everything. How do things appear that we do not think about

We rarely think about the fact that the usual things that we use every day are designed by designers: from buttons in the elevator and hammer to the application for a smartphone. Something we use with pleasure, and something seems uncomfortable and strange. To make a really functional and attractive product, the designer needs to go a huge way and answer a lot of questions - for example, for whom this thing is, how to make it more convenient and cheaper and, finally, can it change life for the better? The beauty, convenience and safety of our world depends on their solutions, but are there universal principles on which an outstanding design is built? The author of several bestsellers, designer Scott Berkun offers to look at things around us in a new way and learn to distinguish good ideas from bad ones