Ikea design. The art of creating products that are sold themselves
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Ikea is a giant company with a turnover of 40 billion euros. Every year it produces more than 2500 new products, and every five seconds somewhere in the world the most popular of them is sold - the Billy rack. Experts of Nikkei Design, the most authoritative Japanese magazine about the selling design analyzed how IKEA creates its products and are ready to share what the secret of their world popularity is.
Compiler: Nikkei Design
Compiler: Nikkei Design
Author:
Author:Nikkei Design
Cover:
Cover:Hard
Category:
- Category:Home & Decor
Publication language:
Publication Language:Russian
Paper:
Paper:Offset
Series:
Series: Pro brands. How the legendary companies were created
Age restrictions:
Age restrictions:12+
ISBN:
ISBN:978-5-04-113683-3
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