Design: Form and Chaos
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In this witty and fascinating book, Paul Rand tells about the situation of modern design, reveals unprofessionalism and fleeting “fashion trends”, discusses the specifics of creative activity and the professional passion, thanks to which good design is born. The author illustrates his theses with his own works, as well as the works of artists and designers, whose work admires.
. In addition, Rand considers the topic pressing for most designers: the value foundations of aesthetic judgments, the importance of thinking in the creation of design, the relationship of the designer and the client, the role and place of marketing research, the use of computer technology, work with printing and the features of book design.
. The book also has an important chapter dedicated to the presentation of the design work to the client, in which the author gives his own logos of different years as examples.
. The second edition was updated with a supercrefield, typos were fixed and illustration colors are adjusted
. In addition, Rand considers the topic pressing for most designers: the value foundations of aesthetic judgments, the importance of thinking in the creation of design, the relationship of the designer and the client, the role and place of marketing research, the use of computer technology, work with printing and the features of book design.
. The book also has an important chapter dedicated to the presentation of the design work to the client, in which the author gives his own logos of different years as examples.
. The second edition was updated with a supercrefield, typos were fixed and illustration colors are adjusted
Author:
Author:Rand floor
Cover:
Cover:Hard
Category:
- Category:Home & Decor
Publication language:
Publication Language:Russian
Age restrictions:
Age restrictions:12+
ISBN:
ISBN:978-5-98062-118-6
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