Spite of records. Experience in researching mass sports

The book is devoted to the problems of the development of mass sports, primarily remote running and triathlon. Is luxury sport a mass development tool? What drives people involved in exhausting races without a chance of winning? What motivates them to pay for their participation? Who and how much earns on this? Where is the equilibrium point between the interests of business and society in sports? What are the effects of megasis and stadium construction? How does the sports phenomenon as a whole work and what is it as a social institution? These and other issues are discussed in the book using economic and sociological analytical tools in the context of the author"s observation in the studied practices