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Ivy Lee is very well known to public relations specialists. In the first third of the 20th century, this legendary practitioner, a successful lobbyist and influential journalist radically changed communications between American business and the public, making them more open and conscientious, which rightfully earned a high title of “historical father” PR.
This book was written following the results of Ivy Li to Russia in 1927, it reveals the little-known pages of the life of the USSR in the late 1920s. She also introduces the reader to the history of the American-Russian relations of this period and an outstanding contribution to their development of its author-the famous American PR consultant.
The book was first translated into Russian
This book was written following the results of Ivy Li to Russia in 1927, it reveals the little-known pages of the life of the USSR in the late 1920s. She also introduces the reader to the history of the American-Russian relations of this period and an outstanding contribution to their development of its author-the famous American PR consultant.
The book was first translated into Russian
Cover:
Cover:Soft
Category:
- Category:Biographies & Memoirs
- Category:History & Geography
- Category:Culture
- Category:Social Science & Politics
Publication language:
Publication Language:Russian
Paper:
Paper:Offset
ISBN:
ISBN:978-5-6040723-6-3
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