New Rich: History of hip-hop business

Dan Charnas represents a full-scale history of the origin, development and triumph of such a cultural, political and economic phenomenon as hip-hop. This book is about how the marginal city subculture of the late 1970s in the thirty years was not only able to become a unique means of creative expression of a new generation, not only managed to give rise to a multi-billion dollar business, gone beyond the entertainment industry in the sphere of consumer goods and services, but also changed it American society, dramatically transforming the rapid dynamics of the United States, which allowed the election of the first black president of the country. Society, in turn, also transformed hip-hop, causing both its strengths and flaws. The author (journalist, Pulitzer Prize and a former employee of several soundwriting labels who played a role in the formation of hip-hop) tells in detail about their mutual, ideological and commercial evolution of hip-hop