Conviction code. How neuromarketing increases sales, the effectiveness of advertising campaigns and the conversion of the site

Give attention. Attract. To convince. - Three main tasks that every marketer solves.
Try to be convincing, but your texts are not clinging to people? It is no secret that buyers make decisions irrationally, inventing reasonable reasons for refusal, so traditional belief models do not work. Neuromarketing comes to the aid of marketers and sellers aimed at the primary brain - the oldest structure, which is responsible for instant and unconscious reactions.
Based on the latest scientific data, Christopher Moren and Patrick Renwoise offer a model that will help create effective advertising selling presentations and increase the conversion of the site.
Neuromarketing is a science to convince anyone, anywhere and anywhere.
In the book you are waiting for: 6 convincing incentives that turn directly to the primary brain, 4 steps to convince any opponent, more than 30 working cases