Hero and Rebel. How to Use Archetypes for the Benefit of Business and Creativity

'Your brand will never be successful if you don't find your archetype'. This is believed by the world-renowned scientist Carol Pearson and business consultant Margaret Mark, who introduced the trend of popular images in marketing and branding and helped many companies find their voice. In this phenomenal book, the authors use examples from well-known brands such as Nike, Apple, Pringles, to show how to find your archetype and make a strong impression on the audience. They also offer strategies for ensuring consumer loyalty for years to come. From the book, you will learn how to: - create an image in the eyes of the target audience, - build a harmonious corporate culture, - shape your communication style, - fill your business with unique patterns.