Groupon: The business model that changed the way we shop

What is this book about
In 2007, Groupon brought some losses, but the creator and inspirer of the company Andrew Mason made a revolutionary reversal, creating a unique business model that turned the entire world of retail trade. Due to this, GROUPON incomes grow in geometric progression, and the company has reached an estimate of $ 16.7 billion.

Why the book is worth reading
- the author used unique documents and conducted an incredible interview in order to most fully highlight the company"s life.
- The book tells about everything without a rustle: about take-offs and falls, about ingenious ideas and failed projects.
- Groupon turned the idea of ​​online shopping itself, the book tells about people who managed to achieve such a stunning effect.

For whom this book
For those who are interested in the experience of creating a unique business, for entrepreneurs who want to develop a unique business model for their company, for users of coupon sites, which are interested to know how they work