Glam-capitalism. The world of brands, trends, and trash

The book presents the original concept of society of the beginning of the XXI century, explaining the trends in the economy, politics, social structure by the fact that glamor, or short-GLAM (GLAM), sets the fundamental and universal logic of activity informs the new version of capitalism - Glam-Capitalism. The book analyzes the tendencies of the transformation of glamor from the style of life and aesthetic form in the logic of the production of goods, the creation of organizational structures, operations in the financial markets and conducting election campaigns. The author demonstrates that the gloss for lips was covered with the mouth of the Blondes of the Truth, and transfers this truth into a language, an accessible understanding of intellectuals. The prospect of another capitalism is represented by the alternative logic of Bunt authenticity against Glamor. The book is addressed to professionals in the field of sociology, marketing, economics, management, as well as all intellectuals interested in how ultra modern society is arranged