Million on flowers. Floristics as a successful business

Araik Balstyan is a Russian flour-designer. The creator of the largest school of training of florists around the world. The founder of Araik Galstyan Florel Design House, Araik Galstyan Moscow International Floral Design School. The only flist in the world that twice won the audience’s sympathy prize: at the World Cup in professional floristry in China and at the European Championship in professional floristry in the Czech Republic.
After reading the book, you will learn:
• How to effectively manage the floral business
• How to evaluate the qualifications of freeist employees and choose professionals in their field
• How to work with errors in building sales
• How to build a strategy for the development of the floral business
• How to create beauty with your own hands and this to change the world

The book of an expert-florist, the creator of the largest floral brand and the educational platform for florists with a millionth audience.
This is the first book about the art of floristry in terms of business. There are many publications on topics related to flowing flowers, creating floral arrangements,
floristry. But there was not a single book where this topic is considered from the perspective of building the development of the floral business, creating a personal brand
Florist as a professional.

“It is impossible to repeat the success of another person, but it is possible to draw a lot from his labors. Especially if we are talking about Araik Galstyans. ” - Ivan Utenkov,
Businessman, owner of a floral supermarket network Flower row

Energy Araik, fantastic disability infect his fans and students, leaving no one indifferent to our profession. - Valentine
Safronova, President of the Association of Russian Floristes

“We met with Araik Galstyan 10 years ago in the Flower Boutique of the Master to discuss participation in the Flower Expo exhibition with a floral show program. And
For many years, his talent has been turning every show at the exhibition into an enchanting, vivid performance. ” - Nadezhda Grigoryeva, Director of Tsvetlyekspo