Fundamentals of modern international marketing
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The book discusses in detail issues related to international marketing, preparation and conduct of foreign trade transactions, competitiveness of goods in international markets, pricing, the evolution of large international companies. From it you can get the knowledge necessary for the maintenance of modern international marketing, foreign trade and for a successful business career.
It is intended for a wide range of readers and is of particular interest to business people, managers, employees of those companies that plan to enter the global market or expand their commercial activities in international markets, students and graduate students of economic universities
It is intended for a wide range of readers and is of particular interest to business people, managers, employees of those companies that plan to enter the global market or expand their commercial activities in international markets, students and graduate students of economic universities
Author:
Author:Sadchenko Kirill Vladimirovich
Cover:
Cover:Soft
Category:
- Category:Business & Money
- Category:Politics & Social Science
ISBN:
ISBN:978-5-8018-0631-0
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