Fundamentals of Medical Management and Marketing. Study guide
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Work in the conditions of a market economy and medical insurance, when there is a real competition between various medical organizations and when the success of the organization"s activities is determined and is characterized not only by medical, but also economic indicators, requires managers and all medical personnel of new approaches to the organization of the medical diagnostic process, Based on the awareness and mastering the basics of management and marketing. To a large extent, the rational organization of the work of medical structures depends on the leaders of the nursing services, which are designed to coordinate and integrate the patient"s medical care process. This tutorial written in the form available to physicians allows managers to master the main provisions of management and marketing.
The manual is intended for students and international faculties of the Higher Nursing Education, Bachelor of Nursing, will also be also useful for organizers of health and students of other faculties of medical educational institutions (Dodiplome and postgraduate education)
The manual is intended for students and international faculties of the Higher Nursing Education, Bachelor of Nursing, will also be also useful for organizers of health and students of other faculties of medical educational institutions (Dodiplome and postgraduate education)
Author:
Author:Petrova N.G., Dodonova I.V., Pogosyan S.G.
Cover:
Cover:Hard
Category:
- Category:Computer & Technology
- Category:Medical Books
ISBN:
ISBN:978-5-93929-237-5
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