Fundamentals of innovative management and scientific and production enterprise. Tutorial
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The book considers the main range of issues of innovative management of companies and firms in modern economic conditions. The concepts and principles of innovative management and its main methodological tools are considered here. Significant attention is paid to the development of an innovative strategy and the principles of the formation of an innovative portfolio of the enterprise, the issues of intensifying the life cycle of innovations, the role and place of the marketing system in innovative management, as well as the implementation of innovative projects of scientific and production structures are considered. Such criteria discusses the criteria for minimizing costs at all stages of the life cycle of creating production and operation of new equipment, as well as minimizing the time for entering the market with new products. Many recommendations and examples proposed in this book are based on the practical activities of scientific and production enterprises in the context of an unfavorable innovative climate. This book is intended for students, teachers of higher educational institutions, heads of scientific and production enterprises and all those interested in such problems
Author:
Author:Kalyuzhny I. L.
Cover:
Cover:Soft
Category:
- Category:Business & Money
- Category:Education & Teaching
ISBN:
ISBN:978-5-392-23850-7
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