Fundamental Principles of Product Design

The training manual is designed for students of higher and secondary special educational institutions, students in the direction of "design", and is also recommended for students studying under the Marketing program, and as a benefit on innovation and marketing innovation. The manual describes the process of creating innovative products, ranging from the development of the concept and ending with the removal of goods to the market. The theoretical statement is distinguished by a clear structure and lightness of perception. For full disclosure of the theme and relief of the mastering of the material, images are used that illustrate the concepts described in the main text. At the end of each chapter, exercises are given stimulating creative thinking of students