Functional and Internet Marketing: Monograph
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The concept of functional marketing and methodological support management of the commodity assortment at enterprises, as well as the theory and methodology for managing Internet marketing are considered. The book is built on concrete examples of the activities of domestic enterprises of mechanical engineering and a timber industry complex in the field of marketing.
For scientists, graduate students, teachers, students, as well as managers and employees of enterprise marketing services
For scientists, graduate students, teachers, students, as well as managers and employees of enterprise marketing services
Author:
Author:Sukharev O.S., Kurmanov N.V., Melkovskaya K.R.
Cover:
Cover:Soft
Category:
- Category:Business & Money
- Category:Politics & Social Science
ISBN:
ISBN:978-5-905554-33-9
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