From one user to a million. Viral growth tools Twitch, Zoom, Dropbox, Tinder, Uber.
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A practical guide to scaling a product, proven in the most valuable companies in the world. The book by Andrew Chen, head of Uber and partner at the leading venture capital firm Andreessen Horowitz (investor in Twitter, Airbnb, Github, Lyft, Reddit, and Skype).
You will learn how to solve the 'cold start' problem and best utilize network effects, that is, attract more people to the product and, consequently, make it more valuable. The author explores why some large companies manage to sustain viral network effects for many years, while others quickly stop growing.
Recently, it has become much easier to create software, but launching and scaling new products and services still remain complex. Startups face serious challenges when entering the technological ecosystem, including stiff competition, imitators, and inefficient marketing channels. Teams launching new products must consider the advantages of network effects, where the value of the product or service increases as more users interact with it. Apple, Google, Microsoft, and other tech giants use network effects, and most technical products include them, whether it's messaging apps, collaborative workplace tools, or trading platforms. Network effects allow products to break through, attracting new users through viral growth and word of mouth.
But what exactly are network effects? How do teams create and implement them in their products? How do products compete in a market where they are present for every player? Andrew Chen, partner at Andreessen Horowitz and head of Uber, draws on his experience and interviews with leaders and founding teams of LinkedIn, Twitch, Zoom, Dropbox, Tinder, Uber, Airbnb, and Pinterest to answer these and other questions.
Author:
Author:Andrew Chen
Cover:
Cover:hardcover
Category:
- Category:Business & Money
- Category:Computer & Technology
Publication language:
Publication Language:Russian
Paper:
Paper:offset
Dimensions:
Dimensions:20.5x14x2.6 cm
Series:
Series:Leader's Library
Age restrictions:
Age restrictions:16+
ISBN:
ISBN:978-5-00195-593-1
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