Formation and development of the business image of the company
Please sign in so that we can notify you about a reply
In the proposed reader of the monograph, theoretical, methodological and practical problems of the formation and development of the organization"s business image are investigated. The essence of business image, its organizational and functional role, the source of formation and development, as well as evaluating the effectiveness of the image from the standpoint of the internal and foreign market is considered. The study reflects a modern approach to these issues, taking into account the globalization of world business.
It is of interest to a wide range of readers
It is of interest to a wide range of readers
Author:
Author:Reshestnikova Irina
Cover:
Cover:Hard
Category:
- Category:Business & Money
- Category:Romance & Love
ISBN:
ISBN:978-5-282-02872-0
No reviews found