Drama and directing. Expression of advertising video. Tutorial

This book was created on the basis of many years of teaching and creative experience of the author, the analysis of many recent publications in the field of creative research of advertising video and PR. At the heart - the doctrine of advertising drama and directing, which goes into classical and is built according to its laws. Also in the training manual we are talking about the installation and specifics of social video rod, advertising in the field of modern Event management.
The application presents practical works and scenarios of advertising videos, as well as copyright explications of PR projects developed by students in a creative laboratory under the leadership of the author.
A textbook is intended for students of the faculties of advertising and PR and practitioners of advertising.
2nd edition, stereotypical