Alchemy. Secret art and subtle science of magic in brands, business and life
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Rori Suserland - the legend of the OGILVY advertising agency, “gurus of modern advertising” by the definition of The Times - seeks to find “invisible possibilities” of influence on people"s behavior: insignificant changes in context that can radically transform our thoughts and actions and influence our choice. In this book, he combines an analysis of the advanced achievements of the science of behavior, the fascinating stories and magic of branding, trying to convert all of us into powerful alchemists. Any problems that we encounter daily in both private and in public life can be resolved if we discard logic and turn to the irrational side of the issue
Cover:
Cover:Hard
Category:
- Category:Science Fiction and Fantasy
- Category:Chiromantia & Esoteric & Numerology
Publication language:
Publication Language:Russian
Paper:
Paper:offset
Series:
Series: ABC BUSINESS
Age restrictions:
Age restrictions:16+
ISBN:
ISBN:978-5-389-09456-7
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