External, internal, transit advertising

Full-color edition is illustrated by a variety of visual examples. The author of the benefit explains in detail and popularly how to make outdoor, internal and transit advertising is really effective, describes such steps of advertising work as media planning and creating an advertising message. The publication is necessary and certainly useful to top managers, small and medium-sized business managers.
The book discusses various aspects of modern outdoor, internal and transit advertising. A review of the species and designs of advertising structures, their advantages, disadvantages, costs, specificity of manufacturing and placement are widely represented. Particular attention is paid to media planning, creating text and visual design of advertising messages for this type of advertising.
The book is designed for a wide range of readers: both on professional advertisers (representatives of advertisers and advertising carriers) and on students studying on the program "Advertising"