SMM: Effective Promotion in Social Networks. Practical Guide

Detailed instructions for the creation, design and promotion of commercial accounts on VKontakte social networks, Facebook, Instagram, Odnoklassniki are given. Step -by -step algorithms setting up advertising campaigns, methods for evaluating the effectiveness of targeted advertising are described, the main terms and concepts are revealed in detail. Practical recommendations for the design and promotion of accounts depending on the type of business are given, instructions for detailed tuning for advertisements using the Pixel installation, tips on the use of an external database and other retarding resources. The book will be useful to beginner Internet marketers, as well as experienced SMM specialists who want to deepen their knowledge and master modern techniques for promotion on social networks.
The second edition takes into account changes that occurred in 20-21, added a section telling about the features of creating content for publication on social networks