Emotional branding. A new paradigm that connects brands with people
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This revolutionary business book has previously predicted the birth of social media, involvement and endowment of consumer rights and the emergence of the advanced concept of consumer democracy.
The book shows how social media transform our civilization and how new generations use the power and influence of the network to re-invent business, trade and management.
Experts unanimously recognize the emotional branding to the advanced and innovative approach to the construction of brands. In this approach, the design acts as a new media, the network is defined as the place of exchange of information and communication between people, and the design and network themselves are the most influential element of any branding strategy.
This book represents a valid approach to ensuring brand loyalty, showing marketers, how to use more emotional levels of a skeptical consumer of today.
Emotional branding is a revolutionary bestseller, which created a movement in branding circles, which has shifted the focus from products to people. The Ten Commandments of Emotional Branding became a new landmark for marketers and creative directors, and the term emotional branding itself began to use many industry experts to express the new dynamics of the interaction of brands and consumers.
Most of the book is devoted to the role of organs of feelings in branding and design. This feature that lies in our understanding of how we feel the brand, determines the volume of our interest in buying. Having considered how five senses work work, the author shows how some companies have formed their brands due to the inclusion of consumers into sensory interaction. Emotional branding explores how effective interaction with the consumer should be to influence its sensations, feelings, emotions and experiences.
Just as in ancient Greece, the imagination was stimulated by philosophy, music, poetry and the art of discussion and dialogue, the concept of emotional branding offers a forum where people can communicate with each other with each other to spread the limits of their creative thinking. With the help of poetry, the Greeks invented mathematics, laid the foundations of some sciences, sculptures and dramas. While we do not focus on humanizing the branding process, we will lose a powerful emotional connection connecting people with brands. More importantly, the book emphasizes the need to transform the traditional marketing language - from a language based on statistics and data into the language, visually transmitting the new form of communication and enhancing creativity and innovation
The book shows how social media transform our civilization and how new generations use the power and influence of the network to re-invent business, trade and management.
Experts unanimously recognize the emotional branding to the advanced and innovative approach to the construction of brands. In this approach, the design acts as a new media, the network is defined as the place of exchange of information and communication between people, and the design and network themselves are the most influential element of any branding strategy.
This book represents a valid approach to ensuring brand loyalty, showing marketers, how to use more emotional levels of a skeptical consumer of today.
Emotional branding is a revolutionary bestseller, which created a movement in branding circles, which has shifted the focus from products to people. The Ten Commandments of Emotional Branding became a new landmark for marketers and creative directors, and the term emotional branding itself began to use many industry experts to express the new dynamics of the interaction of brands and consumers.
Most of the book is devoted to the role of organs of feelings in branding and design. This feature that lies in our understanding of how we feel the brand, determines the volume of our interest in buying. Having considered how five senses work work, the author shows how some companies have formed their brands due to the inclusion of consumers into sensory interaction. Emotional branding explores how effective interaction with the consumer should be to influence its sensations, feelings, emotions and experiences.
Just as in ancient Greece, the imagination was stimulated by philosophy, music, poetry and the art of discussion and dialogue, the concept of emotional branding offers a forum where people can communicate with each other with each other to spread the limits of their creative thinking. With the help of poetry, the Greeks invented mathematics, laid the foundations of some sciences, sculptures and dramas. While we do not focus on humanizing the branding process, we will lose a powerful emotional connection connecting people with brands. More importantly, the book emphasizes the need to transform the traditional marketing language - from a language based on statistics and data into the language, visually transmitting the new form of communication and enhancing creativity and innovation
Author:
Author:Mark Gobe
Cover:
Cover:Soft
Category:
- Category:Business & Money
- Category:Science & Math
ISBN:
ISBN:978-5-91171-024-8
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