Effective branding. A step-by-step practical guide to creating and promoting cool brands.
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Branding is undoubtedly one of the most important tasks and functions of marketing. The value of making the right decision in this area is particularly relevant today. This book is a step-by-step guide to creating a brand, a synergy of competencies from three top-class specialists in marketing and management. It will bring together all your scattered knowledge about branding into one comprehensive, clear picture - from implementing necessary preparatory actions to measuring the effectiveness of the result. The unique 5S Matrix developed by the authors is applicable to any branding object: a product, company, individual, or territory. The book contains many interesting original case studies and useful tips, written in a very simple and understandable language, with a branding comic for visual learners and scheme enthusiasts. Carefully study the proposed approach and follow the recommendations. Then, no matter what you do, you can be sure that very soon your brand will start bringing you additional income, and a "dent in history" will not take long to make itself known.
Author:
Author:Avetisyan Vazgen
Cover:
Cover:hardcover
Category:
- Category:Business & Money
- Category:Religion & Spiritually
Dimensions:
Dimensions:21.5x15.5x2 cm
ISBN:
ISBN:978-5-906084-60-6
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