The mysteries of gender. Man and woman in the mirror of evolution

The book introduces the reader to modern ideas about the evolution of human sexual behavior. The main advantages of sexual reproduction are explained. An explanation of the phenomena of the immaculate conception (parthenogenesis), hermaphroditism and homosexualism is given, the theory of sexual selection and its relevance to understand the strategies of sexual behavior are described in detail. The differences in the male and female body that arose through sexual selection are considered. A special place in the book is occupied by ideas about male and female attractiveness and ways to form stereotypes of behavior in the process of individual development.
The book is replete with interesting plots: about the specifics of male and female behavior in the conditions of urban culture, about the role of sexual images in advertising.
The publication is intended for anthropologists, psychologists, culturalists, sociologists, advertising and marketing specialists, a wide range of readers