Opera art: specifics of marketing communications
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The monograph discusses the features and specifics of the use of marketing communications in the field of opera art. The main types of marketing impact on the audience in their historical and theoretical aspects have been studied. Modern instruments of advertising and public relations in the field of opera in the digital realities of the development of the cultural industry are analyzed.
For specialists in the field of theatrical marketing, facing the tasks of promoting their product, university students specializing in this direction, as well as a wide range of readers interested in opera art
For specialists in the field of theatrical marketing, facing the tasks of promoting their product, university students specializing in this direction, as well as a wide range of readers interested in opera art
Author:
Author:Tsagareishvili Seversyan Aleksandrovich
Cover:
Cover:Soft
Category:
- Category:Arts & Photography
- Category:Education & Teaching
- Category:Music & Videoclips
- Category:Reference books
- Category:Song books
Publication language:
Publication Language:Russian
Series:
Series: Scientific publications
ISBN:
ISBN:978-5-394-04664-3
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