Media: Audience trends: The person in the modern Russian media environment
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The monograph presents the results of a study by the audience of modern Russian media. The audience is considered as a subject of mass-communicative activity, determined by the motives and needs of people. Features of competition are discussed for the attention of the audience between the two leaders for the period of the media analysis - the Internet and television. The assessment of prospects is based on the study of media consumption in age cohorts. Fragmentation of the audience in the context of the growth of communication choice is discussed, its social consequences are justified. The features of the media platform management and associated audit practices are considered. The phenomenon of reading is analyzed - the sphere of cultural activity, on which digitalization and the Internet influenced the most directly. Certain chapters contain the results of research: trust in Russian media in the context of dominant ideas about the socio-political system and key social institutions, ideas about online adoption that have developed under the conditions of the transformation of media environment, the features of media consumption in Covid-19 conditions. The empirical basis of the work is the study of the audience of Russian media 2010–2021.
The book is addressed to mass communication researchers, media specialists, teachers, graduate students, students in the field of the sociology of mass communication and related disciplines and everyone who is interested in the problems of mass communication
The book is addressed to mass communication researchers, media specialists, teachers, graduate students, students in the field of the sociology of mass communication and related disciplines and everyone who is interested in the problems of mass communication
Author:
Author:Назаров М.М.
Cover:
Cover:Hard
Category:
- Category:Education & Teaching
- Category:Politics & Social Science
- Category:Reference books
- Category:Social Science & Politics
ISBN:
ISBN:978-5-9519-3611-0
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