Managing public opinion. Textbook
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The training manual considers the evolution of the concept of “public opinion”, outlines the views of authoritative philosophers, sociologists and political scientists on this phenomenon, theoretical aspects of the study of public opinion are revealed: its characteristics, structure and basic functions. The history of the development of practical studies of public opinion, the main methods and tools for its study, the principles and techniques of managing them.
For students of political and sociological faculties, as well as faculties for public relations.
3rd edition, stereotypical
For students of political and sociological faculties, as well as faculties for public relations.
3rd edition, stereotypical
Author:
Author:Франц Валерия Андреевна
Cover:
Cover:Soft
Category:
- Category:Education & Teaching
- Category:Politics & Social Science
- Category:Reference books
- Category:Social Science & Politics
ISBN:
ISBN:978-5-9765-3263-2
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