Comparative historical rhetoric. Textbook

The textbook reveals the basic concepts, the methodology and methods of comparative historical rhetoric - the science of the speech cultures of the world, their originality and typological kinship, science that arose at the junction of philology (rhetoric, linguistics, poetics), history, political science, sociology, journalism, and cultural studies. It can serve as a course in all these areas of university training, is equipped with a modern methodological apparatus.
Actual problems of constructing trusting relations between partners, the ratio of speech and power, forms of speech and forms of society, the specifics of the speech of the media, business and politics are solved on the basis of a study of the structure of Russian reclamation culture in the context of the development of European rhetoric and modern rhetorical methodology. Copyright methods and techniques for analyzing and creating effective media texts, politics, business (PR and advertising) are described.
meets the requirements of federal state educational standards of higher education of the latest generation.
Designed for students of training 52.05.04 "Literary creativity", 45.04.03 "Fundamental and applied linguistics", as well as for students of other humanitarian specialties, university teachers, practitioners, specialists in PR and advertising, politicians - all For whom, the problems of speech communication in the modern world are of professional and common interest