Distribution Channel Management

This book is one of the best practical manuals on planning, creating and developing the company"s sales network. It will become a valuable tool for any sales manager, and will help the manager find an effective solution in a wide variety of situations, from building a new sale channel & quot, from scratch & quot, to the development of a distribution network to run a new product or entering new markets. Commonness complexity in modern The economy, the presence in any market of a huge number of companies requires the head of efficient management of distribution channels.
Dealers, distributors, resellers, sales representatives and agents, wholesalers, brokers and many other operators, this book will help you learn and most effectively use all possible ways and means to penetrate the desired market, attract the best and install with Affiliate relations, to optimize the sales network, based on the strategic goals and objectives of the company, and effectively manage emerging conflicts between different sales channels