Distribution and promotion of the product on the market
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In this edition, distribution and marketing are treated systemically as two key product promotion levers in sales channels. Given the modern economic situation on the competitive market, it is possible to achieve advantages only by an integrated approach to promoting the product to the market. The book is built as a guide, a practical guide on the principle of Take and do: specific examples from practice, tables, graphs, samples of questionnaires, analytical documentation. The publication will be interesting to managers, entrepreneurs, specialists from sales and marketing departments, all interested in distribution and marketing problems. In this edition, distribution and marketing are treated systemically as two key product promotion levers in sales channels. Given the modern economic situation on the competitive market, it is possible to achieve advantages only by an integrated approach to promoting the product to the market. The book is built as a guide, a practical guide on the principle of Take and do: specific examples from practice, tables, graphs, samples of questionnaires, analytical documentation. The publication will be interesting to managers, entrepreneurs, specialists from sales and marketing departments, all interested in distribution and marketing problems
Author:
Author:Gorbachev M.
Cover:
Cover:Soft
Category:
- Category:Business & Money
- Category:Politics & Social Science
Series:
Series: Top Success
ISBN:
ISBN:978-5-222-21704-7
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