Digital Wars: Apple, Google, Microsoft and the Battle for the Internet

For the first time, Apple, Google, Microsoft crossed in a single digital space in 1998. Companies that are fundamentally different in approaches and key products have entered into a fight to seize various segments of the nascent digital market in many ways to solve them predetermined the vector of digital technology development, which gradually change ways of consumption by human information, be it entertaining, educational or professional sphere.
The author describes the main fields of battles for dominance in the field of search engines, mobile applications, the market for smartphones and tablet computers, disassembles the tactics given to the victory in each individual battle, and evaluates the chances of companies to lead in the world of digital future