Digital reputation. Create, develop, and protect.

The digital environment is now an integral part of our lives, consuming billions of hours of work and personal time, elevating personalities and brands to pedestals and toppling them from there, attracting customers, creating states, destroying reputations, and counting tens of millions of our fellow citizens. Everyone already realizes that social media is a powerful force, but few understand the laws it obeys and how to manage it. These laws exist, they have already been understood and calculated, and they can be used to promote business, manage reputation, enhance influence, and increase sales. Reputation management is not magic, not quantum physics, it is an effective craft. The book describes the basic principles, techniques, and secrets of this craft, so it will not only be interesting to the reader but also bring practical benefits. Reputation is now mainly formed and perceived in the digital space, so we will discuss digital reputation as a combination of positive and negative feedback, statements, messages, texts, articles, discussions, videos, reviews about a person, brand, product, organization, and individuals in all digital spaces and channels: social networks, internet media, messengers, etc. Read, apply the described methods and tools, try. We are confident - you will succeed. You just need to do it - and everything will work out.