Digital Marketing. Textbook
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Digital marketing, as a rapidly developing practice, is characterized by a large number of controversial issues. This textbook is not the final result of knowledge, consisting of inflexible dogmas, but only the beginning of the process of understanding digital marketing. The discussion format of presenting the material allows students to develop a critical thinking style, as the textbook encourages them to independently consider one of the presented viewpoints, become its supporter, and formulate their own attitude towards the subject based on the results of completing the proposed tasks. To assist students in independent thinking, a brief overview of resources where advanced ideas in the field of digital marketing can be found is provided. The practical orientation of the textbook lies in the fact that for each topic, not only a test is offered, but also several case tasks, the completion of which stimulates practical work in Internet services (advertising accounts of search engines and social networks, web analytics services, mailing services, content management systems, etc.). The textbook is intended for bachelor's and master's students studying in the fields of "Economics" and "Management," and is also of interest to practitioners specializing in enterprise digital marketing.
Author:
Author:Kmet Elena Borisovna
Cover:
Cover:soft
Category:
- Category:Business & Money
- Category:Science & Math
Dimensions:
Dimensions:29x20.5x.7 cm
Series:
Series:Economics, Finance, Business
ISBN:
ISBN:978-5-507-46792-1
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