Digital economy. Management of electronic business and electronic commerce. Textbook
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The university course "Management of Electronic Business and E-Commerce" is dedicated to one of the youngest and most practical-oriented areas of scientific knowledge. The textbook reveals the essence of the digital economy, presents theoretical principles and practical recommendations on managing electronic business and e-commerce from the perspective of transforming business models under the influence of the evolution of digital technologies. Special attention is paid to innovative technologies and their impact on consumer behavior, the formation of new markets, and the changing nature of companies, the nature of competitive struggle taking into account global trends in the digital economy, and the specifics of conducting electronic business in Russia. It meets the requirements of the Federal State Educational Standard of Higher Education of the latest generation. For students of higher educational institutions studying in the fields of "Economics" and "Management".
Author:
Author:Lapidus L. V.
Cover:
Cover:hardcover
Category:
- Category:Business & Money
- Category:Computer & Technology
Publication language:
Publication Language:Russian
Paper:
Paper:offset
Dimensions:
Dimensions:21.5x15x3 cm
Series:
Series:Higher Education. Bachelor's degree
Age restrictions:
Age restrictions:16+
ISBN:
ISBN:978-5-16-018513-2
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