Development of the service sector based on a customer-oriented approach. Monograph
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The monograph uses the civilizational paradigm for analyzing economic processes and phenomena, allowing for a relevant examination of the specifics of the hospitality industry's functioning in the conditions of the emergence of the information economy. The features of a customer-oriented approach are revealed in its institutional and dynamic dimensions. Special attention is paid to inclusive technologies in the hospitality sector. The analysis presents the characteristics of the formation of the institutional model of the hotel business in the Nizhny Novgorod region. Using a systemic approach, the entire process of the hospitality enterprise's functioning is considered from the perspective of structural-functional dynamics. Special emphasis is placed on analyzing the formation of corporate culture in hotel and restaurant complexes in modern conditions. The monograph is intended for researchers, educators, students studying in the fields of higher education preparation 43.03.01 'Service', 43.03.02 'Tourism', and 43.03.03 'Hotel Business', as well as for anyone interested in the development issues of the service sector in the conditions of the emergence of the information-cybernetic civilization.
Author:
Author:Gruzdeva Victoria Viktorovna
Cover:
Cover:soft
Category:
- Category:Business & Money
- Category:Politics & Social Science
Dimensions:
Dimensions:20.5x14x1 cm
Series:
Series:Scientific Thought
ISBN:
ISBN:978-5-16-018322-0
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