Development of a creative concept for an advertising product. Textbook for vocational education.
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The textbook covers all key aspects of developing a creative concept and producing advertising products in full compliance with the state educational standard. The first chapter discusses topics related to the psychological foundations of advertising's impact on consumer consciousness. The second chapter covers topics related to the fundamental principles of creativity and the qualities of a creative personality. Finally, in the concluding third chapter, topics are presented that illuminate the principles of creative advertising solutions and the methods and forms of their implementation. After the theoretical material in each topic, there is a list of control questions and practical tasks for self-assessment of knowledge acquisition.
It complies with the modern requirements of the Federal State Educational Standard of Higher Professional Education and the professional qualification requirements.
The textbook is intended for students of higher vocational educational institutions studying in the field of "Advertising," and can also help advertising professionals better understand the foundations of their own activities and successfully implement their creative advertising solutions.
It complies with the modern requirements of the Federal State Educational Standard of Higher Professional Education and the professional qualification requirements.
The textbook is intended for students of higher vocational educational institutions studying in the field of "Advertising," and can also help advertising professionals better understand the foundations of their own activities and successfully implement their creative advertising solutions.
Author:
Author:Trishchenko D. A.
Cover:
Cover:hardcover
Category:
- Category:Business & Money
- Category:Education & Teaching
Dimensions:
Dimensions:20.8x13.7x1.2 cm
Series:
Series:Economics, Finance, Business
ISBN:
ISBN:978-5-507-45624-6
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