Deskbook for a medical representative
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The book presented to the reader allows medical representatives to quickly and effectively engage in productive work. The authors, avoiding excessive theorizing, have created a compact and, at the same time, detailed practical guide in a format that is easy to understand for everyday work of medical representatives. This brief guide not only explains but also provides detailed scenarios for medical representative visits to doctors, pharmacy staff, and distributors. The practical techniques for conducting presentations to doctors are thoroughly examined. For the first time, issues of psychological adaptation to work are covered. The book will be useful for medical representatives and regional managers of pharmaceutical companies.
Author:
Author:Rakhov D.
Cover:
Cover:soft
Category:
- Category:Education & Teaching
- Category:Medical Books
Dimensions:
Dimensions:16x12x.5 cm
ISBN:
ISBN:5-89481-483-9
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