Design the future! Scenario planning in business

How to understand which way can the world, country, industry can move? How to prepare at the same time to the growth of the market, and its collapse, and to the closed economy, and its openness? Finally, how to see long-term changes in the embryo and have time to adjust your actions with their account? This book dedicated to the method of scenario planning will help you in a difficult work with a long-fashioned future. A detailed description of the stages of the development and application of scenarios illustrated by numerous cases will give you the opportunity to use scenario planning for the needs of your company. The book will be useful not only to owners and top managers of companies, but also by middle managers, students of the management specialties of universities, as well as all those who are interested in the technologies of the future design