Design of familiar things

Even a smart person sometimes feels like a fool, trying to figure out which button to press to turn on the light, how to ignite the oven, and what to do with the door - pull, push, or slide. The reason for this is the design that forgets about the needs of users and the basics of cognitive psychology, according to the author of the book Donald Norman, a man whom Business Week newspaper called "one of the most influential designers in the world." Norman examines common user errors and offers designers various ways to prevent them. He explains the basic requirements of users and introduces the reader to classic designer mistakes. Who the book is for: - for designers and non-designers, - for everyone involved in design, including consumer goods, - for anyone interested in how design can influence the world around us.