Design and culture

The book discusses the essence of the design and mechanism for the functioning of the design in culture. Design in three dimensions - industrial, communicative and suit design or fashion. It is shown that the essential quality of the design is functionalism and, accordingly, the main problem of design - beauty and benefit. Design is the design of material and visual culture, movable needs to harmonize the world. Forming is determined by archetypes, cultural codes and stereotypes of perception, as well as a market mechanism of production and consumption. Design processes are due to cultural determinants of design. Cultural context and market mechanism make the design total phenomenon. Therefore, the design analysis in three dimensions, in market positioning and cultural status, leads a study from the issue of the ratio of beauty and benefits to the fundamental problems of humanity - the progress of civilization, the effectiveness of communication, identification of the individual. The book will be useful to designers, philosophers, cultural scientists, students of creative specialties and all interested problems in modern culture