Customer orientation as a way to generate additional profit
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This book is about how to make from ordinary employees of these leaders of customer-oriented technologies, and the direct influence of this process on the net profit of the enterprise. Based on the practice of the best companies, it gives a systematic idea of modern management, who is customer-oriented. The book tells about interesting innovations used at the birth of a new product or service, about the modern principles of unsurpassed service, on the formation of special motivation in personnel working with clients. For the first time, a systemic description of professional customer-oriented communications is given.
For managers, advanced sales and marketing managers
For managers, advanced sales and marketing managers
Author:
Author:Smirnov Yuri Ivanovich
Cover:
Cover:Hard
Category:
- Category:Business & Money
- Category:Health, Fitness & Dieting
Series:
Series: Ideas of Modern Management
ISBN:
ISBN:978-5-9765-1655-7
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