Soviet world in a postcard

The book of Olga Shaburova is another cut in the analysis of Sovetsky. Turning to Soviet everyday life, the author considers the practice of congratulations inscribed in festive Soviet rituals. The Soviet man is represented here in the mode of joy and hope, and the post -war (post -Stalinsky) period of Soviet life is designated as the "Soviet world". The massive practice of open congratulations allows you to consider the whole system of Soviet symbols, presented in full in the open flow, and turn to the content of personal messages expressing the foundations of Soviet identity. Open -scale communication flows cover the entire space of the country, include all layers and groups of Soviet society, while demonstrating interesting differentiations: relations of the city and village, the connection of the heroic and lyrical, the correlation of the public (collective) and private in the Soviet world. Simply and naivety, expressed through the sentimental discourse postcards, are peculiarly combined with the ideological frame of society.
Analysis of the outgoing practice of open congratulations is relevant in the light of such phenomena as "death of paper" and the end of paper mail. The materiality and sensuality of the Soviet postcard today attracts many, it is actively built into the commercialization of nostalgia - and the author, using the material of its own collection and personal archives, reveals the nature of the attractiveness of this phenomenon